Chrysler Shows 9 Concepts At 2010 Safari!!

The rough-and-tough Jeep and Ram brands are Chrysler's strongest, with large fan bases and huge aftermarket support that comes from outside firms and the company's own Mopar division. Fortunately, it seems that Chrysler's new Italian overlords realize this, as evidenced by the slew of Jeep and Ram off-road concepts unveiled at the Easter Jeep Safari in Moab, Utah, a hotbed of torturous off-roading.
Looking over the list of concepts, with names such as "the General", "Nukizer 715", and "ImMortal", is like scanning the receipt from a rock-crawling shopping spree. But one vehicle in particular jumped out at us: the Mopar Ram Runner concept, a Ram-based pre-runner of sorts that portends a Mopar bolt-on kit that will be offered later this year as a counterpunch to the mighty Ford F-150 SVT Raptor.
Below is a link to the rundown of the concepts, all of which show Chrysler is still serious about gettin' dirty:
http://www.caranddriver.com/news/car/10q2/chrysler_shows_nine_concepts_at_2010_easter_jeep_safari-car_news


Thanks to Car and Driver for this great article!

Driving the Mopar Underground's Latest Dodge Ram Project in Moab

By John Stewart
Photos by John Stewart, Chrysler
Every year for the past few years, Mopar Performance has brought a brace of customized off-road vehicles to share with thousands of off-road enthusiasts that jam Moab, Utah, for the annual gathering known as Easter Jeep Safari. The engineers who build them like to call themselves the Mopar Underground.
Usually, Mopar Underground creations are proof-of-concept vehicles, having been built by enthusiastic Jeep and Mopar engineers to illustrate an idea or a plan in the works. Almost always, they are within a few months or a year of becoming available to enthusiasts in some way, shape or form. Vehicles such as the first-generation Dodge SRT4 are products of the Mopar Underground initiative.
Jim Sassorossi, director of Global Parts Sales and Marketing for Mopar Parts, told us the Mopar team gets valuable insights by talking to its core customers “about their unmet needs.”
“We’re also here to debut new off-road performance parts that are being considered for release,” he said. More here: http://bit.ly/1P5DZS

Thanks to PickupTrucks.com for article found on Twitter!