Friday, May 1, 2009

Driving the Mopar Underground's Latest Dodge Ram Project in Moab

By John Stewart
Photos by John Stewart, Chrysler
Every year for the past few years, Mopar Performance has brought a brace of customized off-road vehicles to share with thousands of off-road enthusiasts that jam Moab, Utah, for the annual gathering known as Easter Jeep Safari. The engineers who build them like to call themselves the Mopar Underground.
Usually, Mopar Underground creations are proof-of-concept vehicles, having been built by enthusiastic Jeep and Mopar engineers to illustrate an idea or a plan in the works. Almost always, they are within a few months or a year of becoming available to enthusiasts in some way, shape or form. Vehicles such as the first-generation Dodge SRT4 are products of the Mopar Underground initiative.

Jim Sassorossi, director of Global Parts Sales and Marketing for Mopar Parts, told us the Mopar team gets valuable insights by talking to its core customers “about their unmet needs.”
“We’re also here to debut new off-road performance parts that are being considered for release,” he said. More here:
http://bit.ly/1P5DZS
Thanks to PickupTrucks.com for article found on Twitter!

No comments: