Tuesday, June 30, 2009

Chrysler's PT keeps cruising


Exerpts from Scott Burgess / The Detroit News
Chrysler had announced earlier this year that it would be discontinued this summer, but Chrysler Group chief spokesman Gualberto Ranieri confirmed Monday that Chief Executive Sergio Marchionne, who also is CEO of Fiat SpA, said the company will keep building the PT Cruiser.
Jim Hall, an auto analyst at 2953 Analytics in Birmingham, said continuing the PT Cruiser makes sense.
Analysts said the decision to keep building it was a good one.
"The PT Cruiser is a car that is selling even without marketing," Hall said.
The car will likely stay in production through 2011, Hall said, until Fiat vehicles are ready for production in North America.
The change of heart came after Chrysler entered bankruptcy and emerged in a partnership with Fiat, the Italian automaker that has management control of the company.

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