Tuesday, September 8, 2009

Dodge Ram is MOPAR's Most Accessorized Vehicle!


Chrysler’s in-house parts brand Mopar says the Dodge Ram full-size pickup is the most accessorized vehicle in the Pentastar fleet, with Ram owners spending an average of $389 per truck.
Here are the Top 10 Mopar Accessories for the Ram, according to Chrysler:
Tubular Side Steps ($307-$614): Provide skid-resistant stepping surfaces for easy vehicle entry and exit; available in black or chrome and constructed of light-weight anodized aluminum or powder-coated steel.
Bed Liner ($325): Features ribbed design for drainage. The skid-resistant, under-the-rail liner is tailored and has integrated vertical and horizontal storage dividers.
Trailer-Hitch Receiver ($126): Designed as a one-piece welded assembly and built to match Dodge Ram's impressive towing capacity, the hitch receiver is covered with a two-layer, E-coat paint finish that resists rust.
Trailer-Tow Mirrors ($436): 8.75" x 7.75" mirrors offers improved visibility while towing with convex spotter (3.5" x 4.25") glass for superior blind-spot visibility. Mopar trailer-tow mirrors manually telescopes out 4.5" and folds in. Heated, power control and defrost functions remain active.
Front-Air Deflector ($89-$109): Constructed of shatter-resistant polymers and custom molded to complement Dodge Ram's bold front-end styling, the front-air deflector creates an air stream that directs insects and road spray up and away from the hood and windshield.
Deluxe Molded Splash Guards ($43.45/pair): Designed to be rigid yet forgiving, splash guards are paintable and provide lower-body protection.
Sports Performance Hood ($976): Features an integrated scoop for an aggressive look and the sheet metal replacement hood is manufactured with original equipment materials.
Fiberglass Tonneau Cover ($1250-$1290): Custom-designed for a perfect match with any Dodge Ram exterior color, the durable, easy-opening cover includes inner and outer liners to prevent cracks and features a built-in tailgate lock for added security.
Soft Tonneau Cover ($391-$470): Made of shrink-resistant fabric that features a snapless design, the durable Mopar tonneau cover resists mildew, water and ultraviolet rays.
Fog Lights ($175): Designed for the Ram, Mopar fog lights undercut inclement weather and minimize glare.
By the way, according to SEMA, pickup truck owners on average spend $1,831 on accessories.
[Source: Chrysler]

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