I live. I ride. I am. Jeep. (And I resell high)

by Scott Anderson
Chrysler Blog

Consumer autos stalwart Kelley Blue Book is among the most trusted places on the web for buyers to price new and used vehicles. And KBB is trusting Jeep in it's kbb.com 2010 Residual Value Study.
The study says the 2010 Jeep brand vehicles will maintain 35.7 percent of their original value after 5 years of ownership - more than 3 percent above the industry average.
"This achievement is a testament to the strength and heritage of the Jeep brand," said James Bell, Executive Market Analyst - Kelley Blue Book. "The word 'Jeep' has long stood for strength, portraying the vision of what a Jeep is, and what it can do. The Wrangler has, and continues to be the backbone of this marque, drawing a strong and loyal following, helping to maintain it's value"
While eight of the brands in the studys top 10 declined versus their 2009 values - with the industry average declining 1.6 percent - the Jeep brand's resale value improved 2.8 percent for 2010.